Jumbo Billboard Design – Optika Vita

For the client Optika Vita (Sveti Duh 5, Zagreb), we designed a bold and highly visible jumbo billboard with a clear promotional message and strong focus on price and product.

The main goal of the design was maximum readability from long distance and instant understanding of the offer. The large central €1 price immediately grabs attention, while the high-contrast green background ensures strong visibility in an urban environment.

The model wearing glasses visually connects the message with the product and creates a friendly, modern feel, while the additional promotion for progressive lenses is clearly highlighted in the red bottom strip. The directional arrow with distance further guides customers toward the store location.

The project included:

• full jumbo-format billboard design
• photo editing and model cut-out preparation
• typographic hierarchy optimized for long-distance viewing
• print-ready large-format production setup

The result is a strong, commercially effective billboard that clearly communicates the offer and drives foot traffic to the store.