RAMSON Technology – Explainer Video

For a Swiss client, I produced a short technical explainer video presenting the RAMSON technology — a system designed to convert the kinetic energy of passing vehicles into electrical power using modular roller units embedded in the road surface.

The goal of the video was to clearly and professionally communicate:

• the problem of unused kinetic energy in traffic
• the working principle of the system
• the technical structure of the modular units
• the potential for large-scale, international implementation

The video was developed in a realistic, technically accurate style, with particular attention to mechanical synchronization (wheel and roller rotation), correct proportions, and a clean industrial visual identity without exaggerated animation effects.

The project included:

• development of the visual concept
• 2D technical animation and cross-section visualizations
• custom graphic design and adjustments
• multiple revision rounds based on client feedback
• preparation of final versions tailored for different markets

The final video serves as a presentation tool for investors and business partners.