After designing the logo for the “50plus Cosmetics” product line to a client in France – MTB France needed to design the packaging for each sub-type, cream type, size and type of packaging. Of course, this is the whole branding of a collection of cosmetic products
The 50 plus collection combines a variety of multifunctional products which then provide adequate care and in different living conditions (on travel, during recreation, during various treatments, etc.).
Design and branding of a whole line of cosmetic products for a client from France
The whole collection consists of 20 sublines:
Face, neck and décolleté care
Hand & Nail Care
Body Care
Legs & Foot Care
Hair Care
Sun Care
Men Care
Relief Treatment
Bath & Shower
Sports & recreation supply
Gifts
Perfumes & eau de toilette
Basic, supplemented care (at an affordable price)
Special Care
BIO Products
CBD Products
LUXURY care
Professional offer
For Professionals
Wellness & Spa Products
I thought the bottoms would look the same but change colors, while some bottoms also have their own small brand name (CBD, BIO, etc.) The collection should soon be found on all shelves of cosmetic shops around the world.
With the entire packaging design, it was also necessary to design advertising materials such as brochures and posters.
Client
MTB France
Categories
Package Design, Branding
Web
n/a
