The Video Trailer Production Process: From Idea to Final Product

1. Consultation & Briefing

First, we sit down with you to understand your goals, target audience, and key message.

Some questions we ask:

  • What emotion do you want to evoke?
  • Do you have a visual style or brand guidelines?
  • Where will the video be published?

Outcome: A detailed creative brief that serves as the roadmap for the entire project.

2. Concept Development & Scriptwriting

We craft a compelling story that aligns with your message—from pacing to structure.

Our team of designers, scriptwriters, and animators collaborates to create a storyboard and draft a script for your approval.

3. Visual Elements Creation

  • Custom Illustrations & Icons: Our artists design original graphics tailored to your brand.
  • Animation: Using Adobe After Effects, we bring illustrations, text, and images to life with dynamic effects like parallax movement and color transitions.

4. Filming & Editing

  • If needed, we arrange professional video shoots or source high-resolution stock footage.
  • In Adobe Premiere, we assemble all elements, sync music and effects, and fine-tune the pacing.

5. Revisions & Finalization

  • We send you a draft for feedback.
  • Up to 3 rounds of revisions ensure that every detail meets your expectations.

Tools & Techniques We Use

  • Adobe After Effects – Advanced animations, text effects, and 2D/3D integration.
  • Adobe Premiere – Editing, color grading, and sound synchronization.
  • Illustrator/Photoshop – Custom illustrations, icons, and visual assets.
  • Cinema 4D/Blender – 3D modeling when required.

Video Formats & Resolutions You Receive

We deliver every video trailer in four formats to ensure compatibility across platforms:

  • 16:9 (1920×1080 px) – Ideal for websites, YouTube, and TV.
  • 1:1 (1080×1080 px) – Optimized for Instagram and Facebook feeds.
  • 9:16 (1080×1920 px) – Perfect for Instagram Stories, TikTok, and Reels.
  • Mobile-optimized version – Smaller file size without quality loss.

Additional Deliverables:

  • Separate audio file (for multilingual adaptations).
  • .SRT subtitle files.

Why Good Client Communication Matters

  • Quick Response: We reply to inquiries within 24 hours.
  • Clear Deadlines: We follow a Gantt chart to keep the project on track.
  • Full Transparency: You’re involved in every step—from initial sketches to final rendering.

How to Get Started

  1. Reach out via our contact form or email.
  2. Schedule a meeting (online or in person) to discuss your needs.
  3. Receive a detailed proposal outlining the phases, timeline, and pricing.
  4. Kickstart your project—we’ll handle everything from scriptwriting to animation!

Conclusion

A video trailer is more than just moving visuals—it’s the bridge between your brand and your audience. At Designer2, we combine technical expertise with creative storytelling, using top-tier tools and custom animations to help you stand out.

Ready for a video that makes an impact? Get in touch today!